Sassi Holford designs and makes classic, English wedding gowns with a contemporary edge.  Exquisite lines and sumptuous fabrics echo the bride’s own style, and nothing is spared in the structure and the detail to provide the renowned Sassi Holford cut and fit.  The key to this is the integral corset in every gown that results in a streamlined silhouette and – just as important – the high level of comfort necessary for the wedding day.  All Sassi Holford gowns are handmade in her Somerset studio by her first class team of talented cutters, seamstresses and hand beaders.

Although constantly designing for her London boutique and for her catwalk shows, Sassi still takes most of her inspiration from her clients, “I love enhancing the female shape. Brides want to walk up the aisle feeling their most beautiful, and the right wedding dress can achieve that. It has to have a little bit of theatre and the effect can be magical”.  The 2009 collection is classically elegant but with a distinct romantic tone created by French and vintage laces; and it will definitely be the year of the return of the strap!  From delicate to bold, the strap is back, and with big, romantic skirts, the gowns are glamorous but have softer, more feminine looks by using silk organza and ruched chiffon.

Sassi has just completed twenty-eight years in business and is unique in her profession by being completely self-taught.  In that time Sassi has sold wedding gowns in Harrods and Libertys in London, and in capital cities across northern Europe.  Today there are two Sassi Holford shops: her beautifully refurbished Taunton boutique and her flagship showroom in Chelsea, London where she displays her Couture Collection of exclusive, bespoke designs.  The Sassi Holford label is carried by a select list of retailers in the UK and Europe, and in 2007 Sassi enjoyed a highly successful debut in New York which has firmly established her in the very challenging North American market.